What does “PRUDENS” mean?

 * Latin word that embodies our attitude and ethos:

  • Prudent – Showing care and thought for the future
  • Sensible – Chosen in accordance with wisdom
  • Experienced – Gained knowledge in a particular field over time
  • Skilled – Having ability to perform a certain task well
  • Farseeing – Having shrewd judgement. An ability to predict and plan for future eventualities
  • Aware – Having perception of a situation or fact


Paul Pearce (CeMap) founder & Director of Prudens Financial Protection Limited has worked within the regulated financial services sector for over 25 years. Having started out in 1993 with Norwich Union (now Aviva) he worked his way up to become a Business Development Manager but in 1998 made the move to the Isle of Man to work for ‘Marsh & McLennan’… a globally renowned brokerage.

From here Paul returned to the mainland UK and working for Paymentshield (now part of the Towegate Group) was handed the role of Product Strategy Manager and latterly looked after their major corporate partners as Senior Business Partnerships Manager.

In 2010 Paul was invited to work for Let Alliance as their Intermediary Sales Director and Head of Insurance Sales dealing with brokers and letting agents across the UK within the buy to let sector.  On leaving Let Alliance, the business had grown as a major provider with multi-million turnover.

Paul has created Prudens Financial Protection to provide highly experienced and qualified advice to clients who want a bespoke and thorough view point when it comes to protecting the things that matter most;

  • Themselves
  • Immediate Family
  • Their Home
  • Their Income

It is of upmost importance that the ethos of Paul (and therefore Prudens Financial Protection) is also one of the core principals of the Financial Conduct Authority… Treating Customers Fairly (TCF).

Paul comments “We will make sure that your financial protection is looked at in great-detail, listening to you and not just talking at you.  We will make sure you become an extremely happy client and will have no doubt in your mind that the advice and protection we put in place for you will provide complete peace of mind”. 

*Source: http://www.latin-dictionary.org/prudens