Life can change in a heartbeat…

Please view the following videos below just to see how life can change when the worst happens.




Aviva Critical Illness Claim – Linda’s Story

When Linda was buying her house, her adviser recommended taking out critical illness cover.  When out of the blue, Linda was diagnosed with bowel cancer without having any symptoms at all, while feeling perfectly fit and healthy, she was very thankful that she’d acted on this advice.


Here is Paul Pickford’s story:

This video is historic.  Source: 7families; (Video Name: Paul Pickford 7families) Published 01/12/2014

Seven Families’ is a charity led campaign to provide a tax-free income for one year to seven people who have lost their income because of a serious or long-term illness or disability.  ‘Seven Families’ aim to highlight the need for people to plan financially in case they become too ill to earn an income and the charity Disability Rights UK are working with Seven Families where the main breadwinner has been forced out of work by an accident or illness and not received any related insurance pay out.  The campaign has three aims:

  1. To raise public awareness of the financial impact of long term illness or disability
  2. To help seven real families who are facing financial meltdown
  3. To demonstrate the value of independent living support, rehabilitation and counselling, through trying to help get people back to work

Children’s critical Illness Claim Story

It goes without saying that we never want anything to happen to our children.  The sad reality is that yet again, serious illness can strike at the heart of families.  When we provide advice in relation to Critical Illness cover for you, it is nice to know that the Insurance providers we have access to will also include ‘Children’s Critical Illness’ cover as standard.

Take a look at the below video of a policyholder who had a Legal & General policy and how this additional cover helped in their situation.  Please also see for more information on Children’s Critical Illness cover.

Prudens Financial Protection recommends products from a range of Insurance providers and in no terms does this video constitute to a bias towards Legal & General Group plc.  The use of this video has be sanctioned by Legal & General Group plc (30/8/17).

Critical Illness Claim Story

AVIVA policyholder; Janet Warne explains her personal experience and how she felt when diagnosed with cancer; “until you’ve had a critical illness, you have no idea how good these policies are”.

Hear Janet’s story and how thankful she was to have the correct protection in place when in her darkest hour.

Please also see for more information on Critical Illness cover.

Prudens Financial Protection recommends products from a range of Insurance providers and in no terms does this video constitute to a bias towards AVIVA plc.  The use of this video has been sanctioned by AVIVA plc (22/9/17).

In times of need…

At Prudens Financial Protection we understand it is not just about putting the right protection in place, but what happens when you need it most and support around you.  With this in mind would like to bring your attention to a charity organisation called ‘Child Bereavement UK’.   They have an office in Runcorn which is great for our local clients, but also have offices around the UK.

Child Bereavement UK supports families when a child is facing bereavement, or when a baby or child of any age dies or is dying.  Their organisation trains more than 8,000 professionals, helping them to better understand and meet the needs of grieving families.

You can visit for more information and support from this great organisation.